Our Story
When we met over five years ago, we were just two moms trying to balance it all—family, careers, and the dream of doing something meaningful for ourselves and others. We came from different backgrounds but quickly realized we shared the same passions: community, self-care, and style. We would talk for hours about what we wanted to see in our own lives and what we felt was missing in the spaces around us.
We wanted to create something more than just a store. We envisioned a place where people could come together, feel inspired, and leave with more than what they came in for. A place where self-care was more than a buzzword, style was timeless, and community wasn’t just an idea—it was the heartbeat.
That’s how Open Concept was born.
As moms, we know how important it is to carve out space for yourself. Whether it’s lighting a candle to wind down after a long day or putting on a piece of clothing that makes you feel like your best self, we believe those little moments matter.
As entrepreneurs, we wanted to bring together the things we love—beautiful products, thoughtful brands, and experiences that make people feel good. We’ve curated a space that feels calm and inspiring, where every detail has been chosen with intention.
We’re so excited to welcome you into this journey with us. Open Concept isn’t just a boutique; it’s a reflection of what we value: the beauty of connection, the power of taking care of yourself, and the joy of style that lasts a lifetime.
Come in, say hi, and see what we’re all about. We can’t wait to meet you!
– Vinniece & Dominique